Educational videos for companies and e-learning media

What is e-learning media, and who is it for?

E-learning media are video, audio and image pieces created to achieve a specific learning objective. They differ from an advertising video because their priority is for learners to understand, remember and apply.

We produce them for training, HR and internal communications departments, government agencies and educational institutions. They are useful both inside an online course and on their own, for example on an intranet, a lobby screen or in an in-person session.

At Instruccionarte, every piece starts from an instructional script. That is why the graphic design and animation serve the content, not the other way around.

We produce both standalone pieces and complete series. A series keeps the same style, characters and voice, which helps learners recognize the program and feel familiar with it from the very first video.

Problems educational videos solve for companies

Educational videos solve the problem of conveying complex information to many people consistently. These are the most common cases:

• Processes that are hard to explain in text, such as operating a piece of equipment or the sequence of a procedure.
• Messages that change depending on who delivers them: each instructor explains the policy in their own way.
• Low attention in text-heavy courses, especially among operational or field staff.
• Geographically dispersed teams that cannot attend the same session.
• Sensitive topics that require showing situations without exposing real people.

A well-scripted video ensures everyone receives the same message, with the same quality, every time it plays. Learners can also pause, rewind and watch it again whenever they need it on the job.

What's included: the media formats we produce

We choose the format based on the objective, audience and budget. These are our production lines.

2D animated videos and motion graphics

2D animation uses illustrated characters and settings; motion graphics animate text, icons and graphics. They are ideal for explaining concepts, processes and rules without any filming.

Presenter-led videos

A subject matter expert or presenter explains the topic on camera, supported by on-screen graphics. They create a sense of connection and work well for leadership or welcome messages.

Voice-over

We record neutral Spanish voice-overs for videos, SCORM courses and narrated presentations, including audio editing and cleanup.

Podcasts

We produce short audio episodes for learning during the commute or between tasks, including script, voice-over and music.

Infographics

We summarize procedures, figures or rules in a static or animated visual piece, ready to print or publish.

Interactive video

We add questions, buttons and branching paths inside the video. Learners make decisions and receive feedback, and their answers can be recorded in your LMS.

Deliverables and technical specifications

We deliver files ready to publish on whatever channel you use.

If agreed in the proposal, we also deliver the source files for future updates. Before final delivery we check on-screen spelling, voice and subtitle sync, volume and legibility on phones, so the piece works on any device your team uses.

How we produce your educational media

We follow Instruccionarte's six-step process, with approvals at key moments to avoid rework.

1. Analysis and objectives: we define what the audience must learn, the length and the publishing channel.
2. Learning content development: we write the script and you validate it with your subject matter expert.
3. Instructional review and adaptation: we adjust language, pacing and examples to the learner profile.
4. Design and audiovisual production: we create the storyboard, visual style, animation or footage, and voice-over.
5. Final content build: we edit, mix, subtitle and export in the agreed formats.
6. Rollout and measurement: we publish or integrate the piece and review how it is used.

The storyboard is the most important stage for you: it shows every scene before animation begins. Timelines depend on length, technique and the number of review rounds; a short motion graphics piece is usually faster than a video with several animated characters.

Examples of use

Educational media work in almost any training program. Some generic examples:

• A three-minute animated video explaining the incident reporting procedure for an occupational safety training program.
• A video of the general manager welcoming new hires as part of virtual employee onboarding.
• An interactive video on sexual harassment prevention in which learners decide how to act in simulated situations.
• A five-episode podcast series to reinforce sales techniques for field teams.
• Pocket infographics summarizing the steps of a customer service protocol.

We also combine these assets into microlearning modules that can be completed in a few minutes on a phone.

What drives the price of an educational video

The price of an educational media piece depends mainly on the technique and the length. These are the factors we consider when quoting:

• Final length of each piece and number of pieces in the series.
• Technique: motion graphics, character animation, presenter-led footage or a mix of styles.
• Custom illustration or stock graphic assets.
• Voice-over: number of voices, languages and need for professional voice actors.
• On-location filming, technical crew and travel.
• Interactivity and LMS packaging.
• Review rounds and delivery deadlines.

Producing several pieces in the same style lowers the cost per piece, because characters and backgrounds are reused. So if you are planning a program with several topics, it makes sense to quote it in full from the start and produce it in stages.

Why produce your educational videos with Instruccionarte

We have more than 8 years of experience in e-learning services, and our team combines instructional design, pedagogy, graphic design, audiovisual production and development. That means your video is conceived as a learning tool from the first line of the script.

• Scriptwriters who understand training, not just storytelling.
• Pieces ready to integrate into SCORM courses and LMS platforms.
• A consistent visual style across videos, courses and infographics.

Do you have a process, a policy or a message your team needs to understand better? Message us on WhatsApp at 935 078 563 or fill out the contact form, and we will propose the most effective media format for your goal.